Only & Sons believe that contemporary fashion can be full of character, impeccably crafted and highly profitable. They are inspired by creative environments like modern metropoles where urban subcultures thrive and inventive originals innovate and influence the world around them - simply being themselves. The guy who wears Only & Sons? He is the inspiration! He moves freely through life - both literally and figuratively - making his own rules and living life not according to the rules of others but as he thinks it should be done. He is a modern day archetype with an innate laid-back coolness.